Pepsi commercial made

Table of Contents What goes on in the Ad? What is the purpose? How does it persuade? What does it naturalize? What does it ignore? Rewriting Works Cited When the television was invented no one knew how it was going to change the way people live. No one considered how it can radically alter the way information is shared by many people all over the world. But it has to be pointed that the television was not an overnight success.Advertising We will write a custom essay sample on Pepsi commercial made specifically for you for only $16.05 $11/page Learn More It took years of creating meaningful and exciting shows before the world began to tune in. However, someone has to pay the bill and just like newspapers and magazines the logical way to finance soap operas and news broadcast is through advertising. Television advertising grew in leaps and bounds because tad agencies together with their creative talent mastered the art and science of communication and learned how to utilize concepts like ideology, myth-making, representation and language. The proponent of this study will take a closer look at a recent Pepsi commercial made popular by the fact that it was shown in the 2011 Super Bowl – an event watched by millions of people in America. The ad was sponsored by Pepsi and the product advertised was Pepsi Max. What goes on in the Ad? It is normal for husband and wife disagree on an issue. If the disagreement is not resolved then conflict will ensue. In the Pepsi Max ad, the wife does not want her husband to indulge in great tasting but high-calorie content food. The food items that the husband loved to eat includes French fries, pie and burger. Every time the husband attempts to eat these food items he gets a beating from his wife. In the first scene the mere fact that he was thinking of ordering French fries made him cringe from a quick kick from underneath the table. His wife was on the other side of the table. In the second scene the husband was about to indulge in a pie and his wife came from behind to give his head a quick push into the center of the pie.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More And in the third scene the husband hid in the bathtub to eat a burger but his wife was there to grab the burger and replaced it with a bar of soap. But in the final scene he chose to drink a Pepsi Max and this was met with approval. However, his roving eye was not part of the appreciation package and so his wife threw a Pepsi Max at him. What is the purpose? The Pepsi ad wanted to show the struggle of husband and wife who are attempting to maintain a healthy lifestyle. This was broken down into different sets of â€Å"myths† such as the idea that husbands cannot control themselves. This is not true for all husbands but the ad forced this concept into the audience and has to be accepted as truth. The second myth is the idea that wives are always in control. This is not true because there are thousands of overweight women in America and most of them became obese because of the lack of self-control. The purpose of the ad is not to persuade every type of viewer. The focus of the ad is on husbands and men in general. This message was designed for men and created an experience of shared emotions and struggles. The message that it tries to convey is that Pepsi Max sympathizes with struggling husbands and men who had to keep up with a partner that forces them to watch what they eat. When this objective was achieved the alternative was given – Pepsi Max. The drink has zero calories but does not compromise on taste. How does it persuade? The ad created the perception that husbands and men in relationship need not to suffer all the time when it comes to watching their weight and being mindful of what they eat. There is a way to indulge without getting fat. This can be achieved by drinking Pep si Max. Everything that they love is forbidden but there is one thing that cannot be taken away from them and it is their beverage of choice enhanced by Pepsi Max.Advertising We will write a custom essay sample on Pepsi commercial made specifically for you for only $16.05 $11/page Learn More The ad offers an alternative. A path to happiness that men are more than willing to take. The ad succeeded in creating desperation within their target market. Forcing them to acknowledge the â€Å"truth† that there is no way out. It is like having a man drowning in the ocean and the moment that someone throws a lifesaver at him, he will automatically grab it thinking that there is no other way (Hall, p.30). This seems to be the effect of the commercial. Everything that was once considered great tasting and wonderful is off-limits. But Pepsi Max is still legal. What does it naturalize? The ad naturalizes the myth that man does not have self-control by showing that things that he loves to eat. The message is that man will do everything based on instinct without thinking about the consequences. He needed help from someone who knows self-control. The naturalization process involves food items that men can easily relate (Fiske, p.21). French fries is everyone’s favorite. A pie is something that is instantly recognizable on screen. A burger is also another favorite food among American men. The myth concerning the disciplined wife is naturalized by depicting a loving partner. The wife may be mean when it comes to her strategy of forcing a husband to adhere to a strict diet but everything was done with a smile on her face. She is not angry or controlling she is merely demonstrating her love for her husband. What does it ignore? The ad ignores the fact that there is no need to drink Pepsi Max. If the husband is indeed trying to lose weight then there are healthier alternatives. There is no need find an alternative to soft drinks that cont ain an inordinate amount of sugar. But the ad totally ignores that fact, and proceeds to persuade the target audience that happiness in a relationship can be achieved if husband and wife finds common ground. When it comes to monitoring calorie intake one of the suggested strategies was to drink Pepsi Max.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rewriting Instead of using a husband and wife team the new ad will cast a family. Instead of using people that have an athletic build it would be better to use slightly overweight couples and slightly obese children in the re-imagined ad. This goes to show the real struggle. This helps explains why there is a need to lower the calorie intake of the family. In the original Pepsi Max ad, the producers used characters that obviously has no weight problem. This creates confusion in the minds of the audinece as to the real purpose of drinking a zero calorie drink. As a result the actions of the wife was interpreted as being mean. Those who are overweight will come to realize that the husband is not undisciplined but to the contrary his ideal weight is a product of exercise and self-control. It is possible that the audience will turn against the wife because they would want the husband to be rewarded for what he has done. Thus, there is nothing wrong in eating great tasting food once in a while. In the final scene a jogger took a break from a vigorous run and sat on a bench next to where the husband and wife was seen drinking Pepsi Max. The husband’s self-control issue resurfaced and he was caught looking appreciatively at the gorgeous girl. This provoked the wife to throw a can of Pepsi Max at her husband but he was able to duck on time and so the poor girl was hit on the head and she knocked down. It would be better if the jogger was not alone but a part of the group that tried so hard to lose weight. The camera should focus on a group of joggers panting and sweating because of their need to lose weight. So when the Pepsi Max was thrown at the woman the product did not become an object of scorn but a message in itself. In the original ad the audience is left with a bitter aftertaste after seeing the innocent girl sprawled on the floor (Snyder, p.1). But if this was re-written the audience will get the idea that exercising is not necessary as long as they le arn to drink Pepsi Max. Works Cited Fiske, John. Television Culture. New York: Taylor Francis Group, 2010. Hall, Stuart. Representation. CA: Sage Publications, 1997. Snyder, Steven. â€Å"Pepsi Max, Love Hurts.† Time. Feb. 2011. 12 May 2011.http://content.time.com/time/specials/packages/article/0,28804,2046668_2046614_2046591,00.html. This essay on Pepsi commercial made was written and submitted by user Michaela Reeves to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Obama Administrations Animal Protection Record

The Obama Administrations Animal Protection Record Expectations were high during President Barack Obama’s election campaign, and for good reason. Obama and VP Joe Biden both had great records on animal protection issues heading into the election, and won the endorsement of the Humane Society Legislative Fund. Also before the election, Obama participated in Jana Kohls book against puppy mills, A Rare Breed of Love, and promised to adopt a rescue dog. One pre-election disappointment was Obamas statement that a hunter should head the Department of the Interior. Despite pleas from animal advocates, Obama appointed a hunter, Senator Ken Salazar, as Secretary of the Interior. However, Obama also appointed Tom Vilsack, recommended by the Humane Society Legisative Fund, as Secretary of Agriculture. Fast-forward to the present, and Obamas actions since taking office have been a mixed bag: January, 2009: Obama Suspends Delisting of Grey WolvesOn his first day in office, Obama put a freeze on a number of federal regulations adopted by the Bush administration in its final days, including the delisting of grey wolves under the Endangered Species Act. This gave the wolves a temporary reprieve, and gave animal advocates hope.March, 2009: Grey Wolves in Northern Rockies DelistedJust weeks after giving hope to animal advocates, the Obama administration delisted wolves under the Endangered Species Act. Secretary of the Interior Ken Salazar, a hunter and rancher himself, cleared the way for individual states to begin killing wolves in order to protect animal agribusiness interests.March, 2009: Slaughter of Downed Cows Banned in the USSecretary of Agriculture Tom Vilsack banned the slaughter of downer cows - cows who are too sick, weak or injured to stand on their own. The decision was applauded by animal advocates across the country.April, 2009: Obama Breaks Promise to Rescue a DogThis was the most disappointing move, probably because it was so unexpected. By getting a dog from a breeder, Obama broke his promise to animal advocates and reinforced the misconception that people cannot get their dog of choice from a shelter or rescue group. The Obamas decision will lead to puppy mills churning out Portuguese water dogs, and one breeder of PWDs described the sudden demand for the breed as general mayhem. April, 2009: Scientific Requirements of Endangered Species Act RestoredSecretary of Commerce Gary Locke and Secretary of the Interior Ken Salazar announced a revocation of the Bush administrations weakening of the Endangered Species Act. With this move, the Obama administration brought back the ESAs longstanding scientific requirements and fulfilled Obamas promise to reverse the Bush administrations change.May, 2009: Polar Bears Wont be Protected from Global Warming Ken Salazar, Obamas Secretary of the Interior, failed to overturn a Bush-era rule that weakens the Endangered Species Act and jeopardizes the survival of polar bears.June, 2009: Michelle Obama is Fur-Free More of a personal stance than a political one, but like the decision to accept a dog from a breeder, the first couples actions are highly influential.June, 2009: Obama to Nominate Sam D. Hamilton, a Hunter, as Head of USFWS Obama announces his intention to place an avid hunter in charge of our nations National Wildlife Refuges. June, 2009: Obama Swats, Kills Fly Obama swats and kills a fly on camera, during an interview with CNBC.July, 2009: Animal Protection Views Hold Up Nomination of Cass Sunstein Although the nomination has been stalled, Obama deserves credit for appointing an animal advocate in his administration.November, 2009: Critical Habitat for Polar Bears Proposed The Obama administration proposes the designation of over 200,000 square miles of Alaskan land, water and ice as critical polar bear habitat. While the designation would be a good first step, the proposal still allows oil and gas drilling and does nothing to address climate change.November, 2009: BLM Removes Thousands of Wild Horses to Make Room for Millions of Cattle The Obama administration continues a long-standing policy of removing wild horses while allowing cattle to graze on public lands.November, 2009: Obama Pardons Turkey Obama continues a 20-year tradition of pardoning a turkey for Thanksgiving, but adds his own comments. Continued on Page 2 Questions or comments? Discuss in the Forum

6 To-Do List Styles to Get Your Life in Order

6 To-Do List Styles to Get Your Life in Order Do you find the idea of making a to-do list strangely daunting? If you’re one of those people who don’t naturally tend to the to-do list, you might need a little help or inspiration to get you started. Here are some of the best templates, options, and styles for you to try.The Old School ListGo the simple route and simply handwrite your list. If you get a random thought and aren’t near your computer, just jot it down! You can always add it to a more high-tech list later on. You might find this method less distracting when you’re in a working groove. If you have a hard time conceptualizing how to organize your list, there are tons of printable templates in .doc or PDF. Just print ‘em out and fill ‘em in!Bullet JournalingEverybody’s talking about Bullet journaling. Read up on this new technique, described as â€Å"a customizable and forgiving organization system†- an all-in-one â€Å"to-do list, sketchbook, notebook, and diary.â₠¬  It helps you keep your lists manageable in size and keep items from overwhelming you while making sure more of them actually get done. So go to the website and see whether or not the Kool-Aid is right for you!Breaking It DownSet yourself one big goal for the day, then break it into actionable chunks. The smaller tasks will feel more manageable than the larger goal, and you’ll find you chip away at them quickly. Once you build momentum, you’ll be surprised at how fast you knock out your ultimate goal and consider that day a success.Use Your CloudUse the cloud calendar function already on your laptop or your phone. They’ll merge effortlessly together so you can update from either device and have your to-do list with you at all times. And it can help you visualize how much time you have for each segment of your day. Try out the Google â€Å"Goals† feature along with this method for your long-term wish list of goals.Prioritize Your TasksCheck out Wunderli st, Todosit, or iDoneThis, or the thousands of apps like them, to sort your to-dos by priority level. You’ll also earn reward â€Å"points† for every task completed, which is just fun enough to make you feel really good about yourself. If you want a version with fewer bells and whistles, try Template.net which sorts your tasks into columns like â€Å"to do, to get, to call,† etc. Or TidyForms, which lets you schedule out two full days instead of one.Do It For CupcakesNo, honestly, that’s the name of the template. Design Eat Repeat created an adorable weekly organizing template called DO IT FOR THE CUPCAKES that lets you identify six goals per day. If you finish all your tasks in that week, you get cupcakes! Well, you’re strongly encouraged to get them.

The Importance of Africa as a Civilization and People Essay

The Importance of Africa as a Civilization and People - Essay Example The essay "The Importance of Africa as a Civilization and People" focuses on the topic of African culture while throwing more light on the influences of other religions and culture on this ancient land. Very few are aware that the forerunner of the Homo sapiens that inhibit planet earth was believed to have lived here. One of the first known clues to this question of where man originated came from fossils found in the Afar depression in Ethiopia in the early 1970's. More importantly, the continent has been inundated with many alien cultures starting from the Muslim influence to the colonization in the latter part of the nineteenth century. But in spite of this swarm of cultures, the continent has been able to maintain its ancient individuality. There may be many reasons for this situation. It could be that the land is inhospitable in many places. The climate may be too harsh for alien cultures with tropical rain forests to deserts that are found here in abundance. The culture or aggr essiveness of some of the tribes found in the land may have prevented the dilution of such cultures. It could also be that the African way of thinking that has been a subject of study by many historians and anthropologists may have had an influence in keeping the ancient ways of life, vibrant in some places and diluted in others. In all probability, it could have been a mix of all the above factors that have been instrumental in helping the people of that continent to maintain their individuality. But what this paper attempts to prove is that the so called African system of thought has to a large extent been responsible for the preservation of culture and civilization even if it is in a diluted form. Hence it is proposed that one of the reasons for the retention of African civilization by way of culture, beliefs, and practices is rooted in the ancient African system of thought that is still alive today. Essay Summary Prehistoric Africa: â€Å"Of all the earth’s continents, Africa provides the longest, deepest record of the human past. Several million years ago in Africa, a group of primates diverged from the rest of the apes and set forth on a distinctive evolutionary pathway involving bipedal or upright walking.† (Matrin and O’Meara 1995). The land is often referred to the cradle of humanity. Evolution of civilization was slow until the practice of herding and agriculture began to take root about 8,000 years ago. Distinct ways of life that can be described as proper civilizations began to evolve rapidly after that. Egyptian influence in Africa: Even though this advanced ancient civilization was situated in the continent of Africa, many scholars believed that African and Egyptian cultures were distinct from each other. It was thought that Egypt only used the rest of Africa as a source of slaves and other raw materials. But this erroneous line of thinking was seen by later historians and anthropologists only as a way to maintain European supremacy in the continent. â€Å"In reaction, African and African American scholars, mostly in the latter twentieth century, adopted an opposite paradigm: that ancient Egypt was not only an African civilization, populated by "black" Africans, but also a civilization that imparted its culture to the rest of Africa as well as Europe.† (O’Connor and Reid 2003). Muslim influence: One of the biggest influences on African civilization was that of Islam. It is estimated that one out of every three Africans believes in this faith. The faith first spread into many parts of this continent during the second half of the 7th century. But the influence and faith is still strong in the continent even today. Colonialism and post-colonialism: European colonists had established a

The Matrix and philosophical issues Essay Example | Topics and Well Written Essays - 1250 words

The Matrix and philosophical issues - Essay Example At the heart of The Matrix is that of skepticism, of concerns regarding the very nature of reality, and of whether we know anything to be real at all. Just a few minutes after the movie opens, Neo says, â€Å"you ever have that feeling where you're not sure if you're awake or still dreaming?† (A. Wachowski and L. Wachowski) like a foretelling of things to come. The Matrix plays out an old philosophical tale of a brain in a vat: A disembodied brain is floating in a vat, inside a scientist's laboratory. The scientist has arranged that the brain will be stimulated with the same sort of inputs that a normal embodied brain receives. To do this, the brain is connected to a giant computer simulation of a world. The simulation determines which inputs the brain receives. When the brain produces outputs, these are fed back into the simulation. The internal state of the brain is just like that of a normal brain, despite the fact that it lacks a body. From the brain's point of view, thing s seem very much as they seem to you and me. (Chalmers 135) The Matrix stars Keanu Reeves as Neo, a program writer by day, and a hacker by night. By hacking he thinks he is exercising his individuality, his free will. When asked if he believes in fate, Neo answers, â€Å"No†¦ Because I don't like the idea that I'm not in control of my life† (A. Wachowski and L. ... A prison for your mind† (A. Wachowski and L. Wachowski). As a viewer of this movie, one is left with a nagging feeling, â€Å"was Morpheus talking to me, too?† Am I also a slave? Am I in a prison in my own mind? Science, through direct observation of phenomena, gives us a way of knowing reality. Through scientific testing we know that everything we know about life, humanity and civilizations almost always have a material basis. In fact scientists have found that emotions, which mainly reside in the subjective and the invisible, are nothing more than the byproduct of hormones released into our system. And yet, thanks to science, we also know that there are some things we are unable to explain. For example, what causes water to flow up, against gravity, from a tree trunk to the leaves? What forces the heart to beat? How does a woman’s body know how to respond when she is about to give birth? The kind of reality that science gives us is objective reality – one that can be directly perceived by our five senses, which are then interpreted by the brain. Looking at the tale of the brain in a vat, we know that we can be so easily deluded into thinking that what we think is real. In fact, there is scientific evidence showing that there is no such thing as a normal brain and that we â€Å"are some momentary fluctuation in a field of matter and energy out in space than a person †¦[our] memories and the world [we] think [we] see around [us] are illusions† (Overbye). And yet despite these, we still have the capacity to question our own existence, and it is here were the gift lies. Rene Descartes said, â€Å"I realized that it was necessary†¦to demolish everything completely and start again right from the foundations if I wanted to establish

The argument from religious experience for the existence of God Essay Example for Free

The argument from religious experience for the existence of God Essay Examine the argument from religious experience for the existence of God. To what extent does it support the probability of God? Richard Swinburne summarises religious experience for many by saying, experience of God or some other supernatural thing. Others would state that it is simply an experience of something beyond themselves. On the other hand, William Jamess focus is on the individual, taking the route of a psychologist to determine the validity of an experience. However it is defined, the topic of religious experience has been under scrutiny for centuries, with records of experiences dating back to before Christ; for example the burning bush in the Bible. However the evidence in place from those times appears to be on the same level as it is today. So are religious experiences real, and do they support the idea of God? The two main types of religious experience are special revelation and general revelation. Special being when people think/feel that God has made Himself known to them directly, perhaps through visions, dreams, prayer, miraculous healing, conversion or charismatic phenomena. General revelation is where people think/feel that God is revealing Himself indirectly to them. This is normally through the beauty of nature, although it could also be through things like religious writings and moreover in other people. This is basically seeing God through Gods creations, such as you can see the wonder of an artist through his fine artwork. Reports of religious experiences have tended to exhibit similar characteristics. For example many who have undergone near death experiences claim to have seen their lives flashing before their eyes before seeing a bright white light. In fact these scenes are so common; they have become the stereotype for film depictions of near death experiences. Many would argue that if so many people have experienced comparable sightings, then is there some truth to be found in this? Psychologists may argue that since one or two have announced this, others may have simply conjured a similar image from their brain as they believe that that is what the experience should appear as. There are four classifications of religious experience, which were formulated by William James in 1902. The first of these is Ineffability; which is a state of experience that is difficult to describe as it is unlike any other. The second being Noetic Quality; which is said to be where the experience reveals insights that are beyond the scope of normal human reason. The third classification is Transciency. This is said to not last very long, and are vaguely remembered. The final classification is Passivity, which is described as the person having a profound sense of being taken over. Also, whilst undergoing the experience they are said to lose control to a more powerful being, namely God. This experience can also be described as being beyond human control. When he formulated these classifications, James was trying to create a classic description of religious experience, and identified the four key features that they tended to have. However, there are faults with each classification. The fault with ineffability is that if an experience is ineffable, then it is hard to examine because you wouldnt know what you were examining. The problem with the second classification is if it is Noetic then any truth gained from the experience cannot be subjected to reason, as you cant verify it (apart from by other people who have had one). Thirdly, if an experience is transcient then it cannot be tested. With the forth classification, James has jumped to an assumption, because even if passivity may indicate the presence of another being it does not have to be God. As just explained religious experiences tend to be out of the ordinary as people describe being in the presence of an awesome power. Religious experiences more often have positive feedback, encouraging people to better themselves as theyve had an awakening past the realms of our material world. Being a very individual and personal experience which seems to be somewhat unique for everyone, it is difficult for the individual to explain the experience. This leads to difficulties in checking the validity of the experience. With these ideas in mind we can now discuss the argument that religious experiences can be used as evidence for the existence of God. This topic has been debated for centuries, gathering attention from many philosophers whose views I will be using to support both sides of this argument. Supporters of this argument include Brian Davies and Richard Swinburne. Davies approaches this argument very open mindedly, with the view that the claim might be correct, so it is at least possible. Swinburnes approach is very much more one sided, should accept unless one has some reason to question. Like the majority of ethical theories, there are more objectors than supporters. Some of these being C.R. Davies and, from a different perspective, Feuerbach, Freud and Marx. C.R. Davies says that people who claim to have had a religious experience may be unreliable, and on the basis that they may be either lying or were hallucinating due to drugs or alcohol. Freud believes that supposed religious experiences are just wishful thinking brought about by personal beliefs, normally as a way to deal with fears or desires. Feuerbach and Marx also take a psychological approach. My personal opinion, tends to side with Feuerbach when he says, It fails to make a distinction between feeling that I am right and actually being right. There is most probably a psychological explanation for what the person has experienced, and as there is no conclusive evidence that the experience did in fact happen, one should not make blind leaps into falsities. The argument from religious experience has been criticised on many grounds, such as that the proof it is based on (religious experiences) is not actually valid evidence. One of the top issues is that there so many different religious around the world, each of which claims to have religious experiences of their particular deity. The fact that the being revealed is almost always the God of the believed faith seems to be stigmata. However, a response to this is that yes, even if the God that is revealing itself to them is claimed to be a different one through the different religions, it doesnt make the experience less real to the person. Examples of this are Buddhas enlightenment, Saul on the road to Damascus and Guru Nanalis experience of God. Another criticism that people have is that religious experiences are too vague; they are experiences from which inferences are made and assumptions that it was God. In turn, this raises questions about the source of the experience. The response to this is simply then what kind of experiences can we trust? This links us back to transciency, experiences do not last long and are imperfectly remembered, which is a problem when it comes to validating experiences; leading us to believe that we cannot trust any experiences, as we have no way of testing them empirically. Furthermore, psychologists have raised questions by examining the mental explanations to experiencing revelations, etc. The human mind is so powerful that it is possible that one could simply conjure a vision or revelation, and with the knowledge about the human mind increasing all the time, this view is becoming more popular with scientists. Freud shares this view as he feels that religious experiences are illusions associated with repressed sexual memories and interest in religion is a psychological obsession. Whereas Feuerbach feels that people invent religion as a crutch as they are dissatisfied with their actual lives. He also influenced Marx, who had the view that religion is used by the capitalist class to control people and maintain the status quo. He also believes that religious experiences are a persons conscious or unconscious choice that reflects the persons needs or desires. After studying both the strengths and weaknesses of this argument, I have come to the conclusion that religious experiences fail to convince me. As previously stated, they are unable to produce empirical evidence, some are vague, even in classification, and they are unreliable to be tested as they oppose all the rules of nature. The fact that there are more weaknesses than strengths means we cannot reliably validate religious experiences, and therefore they cannot be given as solid valid evidence for the existence of God. Bibliography: * Dialogue Articles * Class Notes * http://www.religion-online.org * http://www.reference.com * http://www.radicalacademy.com

ALI :: essays research papers

American boxer, one of the greatest fighters in the history of the sport. Colorful, talented, and sometimes controversial, Ali entertained fans and intimidated opponents. His boxing style involved graceful footwork and powerful jabs. He also became famous for bragging about himself. For example, he once described his skills by saying that he could "float like a butterfly, sting like a bee," In 1978 Ali became the first boxer to win the world heavyweight championship title three different times. Ali was born in Louisville, Kentucky. His original name was Cassius Marcellus Clay, Jr. He began boxing at the age of 12, after his bicycle was stolen and a police officer suggested that the young Clay should learn how to box. By age 18 Clay had amassed a record of 108 wins and 8 losses in amateur competition. This included six Kentucky Golden Gloves titles, the 1959 International Golden Gloves heavyweight title, and a gold medal as the light heavyweight champion at the 1960 Olympic Games in Rome, Italy. After returning from the Olympics, Clay turned professional. He fought his first professional bout on October 29, 1960, and defeated Tunney Hunsaker. As Clay continued to win over the next few years, he became more vocal about his successes, and he was given the nicknames "Louisville Lip" and "Mighty Mouth." By 1964 Clay had recorded 19 professional wins and had earned a chance to challenge heavyweight champion Sonny Liston. At 22 years of age, he was considered a serious underdog. Nonetheless, he predicted that he would knock out Liston in the eighth round. Clay needed even less time to make good on his claim. His jab-and-dance technique tired Liston, who failed to come out of his corner at the start of the seventh round. Clay was crowned the new world heavyweight champion and proclaimed himself "The Greatest." In 1964 Clay converted to Islam, joined the Nation of Islam (see Black Muslims), and assumed the name Muhammad Ali. In 1965 he defended his title in a rematch against Liston. The bout lasted only 2 minutes 12 seconds. During the first round Ali caught Liston with a hard blow, so quick that it was dubbed the "phantom punch" because few fans saw it.

A Zipped World

The modern world is filled with conveniences that people do not completely appreciate. There are numerous practical inventions, products of exceptional ingenuity and intelligence which do not receive enough acknowledgements from the public. People usually take these items for granted and fail to recognize their contribution in making life a little easier. An example of these scientifically engineered devices is the zipper. Everyone encounters this simple item in their daily environment, but people often unconsciously neglect its existence. A prototype of the zipper was first introduced during the 1800s by a man named Elias Howe. Back then, the zipper gained little acceptance and minimal commercial value. But throughout the years, this useful locking device was given more attention and finally became a staple garment fastener during the 1930s (Bellis, 2008, paragraph 2). This shows that people have long ignored the potential of the zipper in greatly impacting clothing, shoe, and other industries. Zippers are used in fastening trousers, jackets, boots, and luggage as they can open with considerable speed and efficiency, relative to the traditional buttons. Zippers are most associated with jeans as denim companies have adopted this device in their clothing and have gained much popularity with it (Bellis, 2008, paragraph 8). In this independent world, self reliance is highly needed. This is one of the primary considerations that manufacturing companies take in developing their merchandise. The zipper allows children to dress themselves up with ease. Handicapped individuals also benefit from zippers as they require minimal effort in clasping and opening (Bellis, 2008, paragraph 7). The zipper has revolutionized human clothing and has answered much of customer demands. It is regularly seen in individuals, disguising themselves in simplicity. But its development is far from simple, and people must never underestimate how greatly the zipper has improved the world.

Good News Final Question Essay

A young man named Saul stood by and watched as a crowd stoned Stephen.   He went on to be a major persecutor of Christians for a number of years.   One day he was on his way to Damascus, he was blinded by a light and God spoke to him.   He was converted to Christianity and changed his name to Paul.   He made up for his persecution of Christians by telling the â€Å"good news† all over the region. What is the good news?   The good news is that Jesus is the son of God.   He was sent to earth to save the people from their sins.   Those who accept him as their savior will have eternal life in Heaven.   He knew it was true, because God himself told him it was in the blinding light.   The difference it should make in the lives of people in modern society means people should live according to the words God has provided for people to live by.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Paul spent years trying to save people from their sin once he’d learned the truth.   He was taught about God and Jesus.   He taught many to accept the gift of eternal life through the acceptance of Jesus.   Then he wrote many books of the Bible to teach people how to live their lives.   He wrote basic instructions for Christians to follow to be an example for God.   God sent his son to earth for the sole purpose of saving his creation (man) from their sins. He would not choose for anyone to be lost, but he provides humans the opportunity to make the choice for themselves. The life people live on earth is short, for most only about eighty years then there are two possible places to go.   The best choice obviously is the one without eternal torture.   When a person goes to Heaven it will feel like home (familiar, comfortable) (Alcorn, 1999)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Paul learned about God through God himself.   God spoke to Paul through the light on the road.   He then blinded him and gave him specific instructions on what to do.   Paul realized he had been wrong and needed to follow the instructions, because he did this he was not only healed of the blindness, but he received the gift of eternal life. He had no reason to doubt this and neither should those he taught or those still being taught.   Paul taught of God’s love for his people and his forgiveness. He also taught people to continue sharing the good news.   An additional reason to believe the news is true is the hundreds of promises from the Bible, many of which have already been fulfilled and although people fail to keep their promises, God does not (LaHaye and Jenkins, 2003) In order to convince others the news is true, though, his people need to change the way they live in order to set an example.   Just as Saul changed his name to Paul and turned from persecuting Christians to converting people to Christianity, his followers need to live by the words of the Bible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   How should Christians change the way they live their lives?   It usually does not have to be as great of change as the one Paul made, but it does need to show a change of heart.   God created people to have free will, the ability to make their own choices.   From the moment people are born, they have choices.   They can cry or sleep wet or eat, etc.   As they get older the choices are more difficult.   If they are lucky enough to be raised with religious parents, they are taught the news of Jesus and Heaven from an early age.   Others have to hear it along the way, and like Saul may have several years of making rather bad choices first.   However once the news has been heard and the person has accepted the gift of eternal life, a change must be made. God still expects mistakes since no one is perfect, but an attempt to live as he wants is how Christians teach others.   The first step in this change is to strive to be like Christ being righteous, loving others and overcoming the world (Wiersbe, 1996).   It is popular to wear jewelry that says WWJD, which stands for What would Jesus do?   This is a very important message if people want to live their lives according to God’s word and to teach the good news to others.   When a person stops long enough to consciously ask themselves what Jesus would do in a situation, they would be less tempted to make the wrong choice. Living the kind of life God wants people to live does not mean they have to act extremely different or carry their Bible around with them everywhere they go.   They just need to think they are taking Jesus with them, because if they have truly accepted the gift, they are taking Jesus with them.   He wants his people to be honest and caring.   He wants them to make positive choices for their lives and not get caught up in things that would take their focus off of their ultimate goal (life in Heaven).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What Paul would tell people is that the news he has to share is the greatest news anyone could hear, because it promises an eternity without pain or sadness and it is a free gift.   All anyone has to do is accept it show it off for everyone else in the world to see.   If people receive a diamond or a new car they can not wait to show it off.   How could they be embarrassed or afraid to show off the world’s greatest gift?   Paul would tell people to believe in God and if they have questions to simply turn to the instruction manual (the Bible), because it contains all the answers.   He would say it should change the way a person lives their lives simply because of the hope it offers in an uncertain world.   Paul heard the news, accepted the news and spread the news.   He would encourage everyone who hears it to do the same. References Alcorn, Randy. 1999,In Light of Eternity, Colorado Springs, Colorado: Waterbrook Press LaHaye, Tim and Jenkins, T. 2003, God Always Keeps His Promises..   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Eugene, Oregon: Harvest House Publishers Wiersbe, Warren W., 1996,Being a Child of God, , Nashville, Tennessee: Thomas Nelson   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishers

Free Essays on Three Claims Of A Grecian Urn

, Keats would try to immerse himself entirely into the ... Free Essays on Three Claims Of A Grecian Urn Free Essays on Three Claims Of A Grecian Urn Three Claims of a Grecian Urn John Keats makes three claims at the end of his poem, â€Å"Ode on a Grecian Urn.† Who is the speaker of these claims of intellect? Is it the urn, or is it the speaker of the poem. That seems to be the real question at hand. The first claim of being â€Å"a friend to man,† seems to be related to the urn (48). By being a friend to man, the speaker refers to the urn being able to withstand the aging elements of time so that the urn will always be available for all mankind to reflect upon. By being this kind of friend, the urn will last through eternity and through generations to â€Å"tease us out of thought† (44). We can then reflect images captured in time within the urn’s beauty. If the speaker of the poem is trying to be the friend to man, it just doesn’t make sense. The speaker is physically unable to pass through generations and â€Å"remain, in midst of other woe† (47). The idea that the urn will eternally live on through generations leads us into the next claim. I believe that the urn, not the speaker, is uttering this claim to the reader as well. The urn now knows of its eternal duty to be a friend to man, therefore, it is his duty to claim the one thing that it feels most important in life. That is the claim that â€Å"Beauty is truth, truth beauty,† (49). The urn truly feels that this is the most important piece of information that it can give to man in the small time that man might possibly look at the urn and reflect upon its images. If the speaker in the poem were saying these words to the urn, then the urn would be transformed into merely a beautiful, but simple piece of pottery. I don’t believe that this is what Keats is trying to accomplish. If we look at what Keats believed in the concept of negative capability, we would understand the concept of trying to lose one’s self momentarily in the event. In other wo rds, Keats would try to immerse himself entirely into the ...

Organizational Structure Essay Example | Topics and Well Written Essays - 250 words - 1

Organizational Structure - Essay Example The 70/20/10 Rule is applicable to all employees; with 70% of day hours focused on management delegated duties, 20% diverted to daily idea generations or new projects while remaining 10% devoted to new idea specific to employees’ choice (Cordes, 2013, p. 78). NRO is led by director (DNRO), who is appointed by Defense’s Secretary in conjunction with Director of National Intelligence reporting to Secretary of Defense closely working with DNI and has supervises NRO’s responsibility with respect to its operational and management. Besides, there is Principal Deputy Director of NRO who is overseeing activities of NRO while coordinating and answerable to DNRO, executing NRO’s daily management as delegated by DNRO as well standing in for DNRO in case of absentia. The deputy Director of NRO who is an Air force General Officer exists and helps both PDDNRO and DNRO with operation of NRO as well as attached as senior Officer to uniformed and civilian Air Force NRO’s employees while coordinating NRO and Air Force’s operations. There exists other directorates; Signal Intelligence System Acquisition , Mission Intelligence, Corporate Staff, Deputy Director for Business Plans and Operations, Communications Systems Acquisition Directorate, Mission Operation , Management Services and Operations, System Engineering Directorate, Office of Space Launch, Ground Enterprise and Advance Systems and Technology Director that have served to ensure its uniqueness in successful operations. The structure is operated based on five regional centers and three directorates. There are four divisions of DIA’s regional centers and a functional center tracking and unearthing the Agency’s performance with respect to its regional responsibilities. The directorate of Operations is accountable for intelligence operations; Defense Attache System representing United States

Hospice Care Essay Example | Topics and Well Written Essays - 1000 words - 1

Hospice Care - Essay Example The concept spread widely in the United States and it was something outside the conventional healthcare system. The hospices at that time were funded through charities and there was volunteer staff that provided personalized care to the patients. Hospice was not known for being a place for care but rather a concept of care. As it established, the hospice leaders came together to formulate standards and guidelines for developing hospice care (Cartwright, Miller, & Volpin, 2009). In 1978, the National Hospice Organization (NHO) was developed and it provided a national forum for education, discussion, and support of hospice quality care standards. Medicare coverage was expanded by the Congress in 1983 to include hospice care. Hospice benefits were also offered by many private insurers as they recognized the compassion for hospice care and its cost effectiveness. The number of hospices and numbers of patients in hospices have increased gradually and in 1991, there were about 1,830 hospices serving about 212,000 patients throughout U.S. Today the hospice concept remains unchanged since its early days. The intention of a hospice is to create a setting where patients get relief from their pain and are able to find support to improve the quality of their remaining life. Hospices make the effort to create a setting in which people can die peacefully. Today the hospices are a part of the mainstream healthcare system of U.S (Groninger, 2012). Choosing a hospice care may have advantages and disadvantages. The major advantage of a hospice care is the availability of a care team which consists of professionals and volunteers. This comprehensive and interdisciplinary team is involved in understanding and taking care of the patient’s needs. The team includes nurses, physicians, social workers, and trained volunteers who fulfill the needs of the patients. Another